When I say to you "breakfast clubs" do you think about??
a) The delectable Molly Ringwald in the *awesome* film from the 80s?
b) or a fantastic school run club that makes your home/work life balance easier knowing that your kids are having a great start to the day in a safe and secure environment?
As a WAHM (Work at Home Mum) I am fortunate in that I work hours to suit my childcare needs but many of my working mum friends struggle to maintain a healthy balance as our school doesn't offer a breakfast club due to a lack of resources. The majority of working mums I know commute into London, meaning that they need to be on the train by 8am at the latest. They have to pay for expensive private childcare in order to do their jobs. Whilst this fills the need, the perfect solution would be to have a breakfast club at the school.
We all know that breakfast is the most important meal of the day but did you know the following facts:
- 1 in 4 school kids are under-performing at school because they have no breakfast or a breakfast of junk food like burgers or crisps to start the day – that’s one million children each day.
- 3% of kids have cake for breakfast, 2% a burger, 2% crisps and 3% chocolate
- 1 in 4 girls at secondary school skip breakfast and 14% of them do so because they are dieting
- 1 in 5 5-6 year olds prepare their own breakfast and this rises to two thirds of 13-14 year olds.
- 44% of primary school children skip breakfast because they have no time in the morning.
These facts are utterly shocking and we need to turn these stats around for the future of our children and generations to come. To combat this Kellogg's Cornflakes are launching the ‘Help Give a Child a Breakfast’ campaign and for every pack of cornflakes sold, they will donate 3p to the Kellogg’s Breakfast Club Trust aiming to raise a minimum of £300,000 – which equates to one million breakfasts for children by the end of 2012.
So what can you do to help?
There are lots of things you can do to help promote the campaign. These are:
- Buy a box of Kellogg’s Cornflakes and take it along to your child’s breakfast club – encourage the school to apply for a Give a Child a Breakfast grant of £400 & £50 Kellogg’s vouchers.
- If your child’s school hasn’t got a breakfast club, they can register to set one up by visiting www.giveachildabreakfast.co.uk – Kellogg’s will help them with training and a start up grant.
As a parent, the most important thing you can do to help is to make sure your child has breakfast every single day and looking at these stats, we would be foolish to ignore them.
Are you lucky enough to have a breakfast club? Would love to hear your thoughts!
Peace and Love
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